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STEEPX Macro Trend Highlight

 
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Consumer Archetype

 
 
 
 
 

Super Commuter

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Super commuters are people who travel more than 180 miles to work. Some may take a plane, others may choose to take a train. They occupy about 3-10% of working population. 

PAIN POINTS

Sleep on-the-go

Miss their family

High stress with limited support

NEEDS

Quality sleep on-the-go

Stress relieve

WANTS

Efficient life

Less office time

Low cost travel

 

Bleisure Traveler

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Bleisure is “the blurry line between business and leisure trips”. More and more people will bring their family with them on a business trip. Half of 31 to 45-year-olds have extended business trips in order to include a leisure trip.

PAIN POINTS

Limited time for travel research

Limited vacation time

Distraction from family members

Work on-the-go

NEEDS

Easier ways to plan vacation

Less distraction

Work efficiently on-the-go

WANTS

New community space

Easier touring

 
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SWOT Analysis

 
 
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Research Insights

 
 
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Positioning Matrix

 
 
 
 
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20 Year Roadmap